Leadership
I lead by creating clarity in complexity, bridging gaps across teams, and helping people do their best work, regardless of titles, silos, or platform differences.
I lead by creating clarity in complexity, bridging gaps across teams, and helping people do their best work, regardless of titles, silos, or platform differences.
My leadership approach is grounded in real-world experience delivering high-impact, cross-platform products in fast-changing environments. What energizes me most is helping teams cut through ambiguity and move with confidence. I lead by connecting across disciplines and creating systems that scale.
My leadership approach is grounded in real-world experience delivering high-impact, cross-platform products in fast-changing environments. What energizes me most is helping teams cut through ambiguity and move with confidence. I lead by connecting across disciplines and creating systems that scale.
My Leadership Lens
Rather than a rigid framework, I practice adaptive leadership shaped by three principles:
Clarity over Chaos
Mapping interaction flows and decision trees to clarify design intent, engineering handoffs, and product dependencies.
Aligning cross-platform experiences by building parity maps, platform-specific patterns, and design QA processes.
Applying the HEART framework to identify which UX metrics matter most to the initiative
Influence over Authority
Mentoring less-experienced designers to think holistically, from problem framing to prioritizing edge states.
Guiding initiatives like design-led t-shirt sizing, scoping exercises, and goal alignment with product peers.
Identifying project overlaps and proactively flagging resourcing conflicts across teams.
Systems over Silos
Aligning team efforts by looping in relevant product teams early and standardizing handoffs across time zones.
Integrating designs with various tools for user session tracking, in-product analytics, and behavioral data. This also includes leveraging feedback collection tools to gather continuous input directly from end users.
How I Lead Across Contexts
People: Coaching Without a Title
Supporting onboarding and progression by focusing on outcomes, not just output.
Helping designers define project goals, select appropriate UX metrics, and reflect their impact during critiques.
Framing work in relation to roadmap intent, business goals, and cross-functional coordination.
Product: UX Strategy and Design Thinking
Supporting problem definition exercises and ensuring the scope reflects real user pain points.
Promoting collaborative tools like t-shirt sizing and indecision matrixes to clarify scope and surface unknowns.
Driving discussions around what UX success means for this product, now and long term.
Process: Practices that Scale
Introducing UX audits, parity workflows, and async rituals that embed design into everyday development.
Evaluating how design tooling connects to the lifecycle of the product.
Creating clear paths for review, sign-off, and iteration that allow focus while respecting timelines.
Industries
Field Services SaaS (GreenTech): cross-platform route and ticketing systems
Architecture & Construction: scheduling, site coordination, resource tracking
Location & Navigation: indoor maps, wayfinding, multilingual user flows
Worked across:
Startups: defining design from scratch, scaling shared systems
Enterprise settings: aligning design across distributed teams and layered platforms
MVP tool creation: rapidly scoping and designing tools that unlock workflow efficiency
Rather than a rigid framework, I practice adaptive leadership shaped by three principles:
My Leadership Lens
Clarity over Chaos
Mapping interaction flows and decision trees to clarify design intent, engineering handoffs, and product dependencies.
Aligning cross-platform experiences by building parity maps, platform-specific patterns, and design QA processes.
Applying the HEART framework to identify which UX metrics matter most to the initiative
Influence over Authority
Mentoring less-experienced designers to think holistically, from problem framing to prioritizing edge states.
Guiding initiatives like design-led t-shirt sizing, scoping exercises, and goal alignment with product peers.
Identifying project overlaps and proactively flagging resourcing conflicts across teams.
Systems over Silos
Aligning team efforts by looping in relevant product teams early and standardizing handoffs across time zones.
Integrating designs with various tools for user session tracking, in-product analytics, and behavioral data. This also includes leveraging feedback collection tools to gather continuous input directly from end users.
How I Lead Across Contexts
People: Coaching Without a Title
Supporting onboarding and progression by focusing on outcomes, not just output.
Helping designers define project goals, select appropriate UX metrics, and reflect their impact during critiques.
Framing work in relation to roadmap intent, business goals, and cross-functional coordination.
Product: UX Strategy and Design Thinking
Supporting problem definition exercises and ensuring the scope reflects real user pain points.
Promoting collaborative tools like t-shirt sizing and indecision matrixes to clarify scope and surface unknowns.
Driving discussions around what UX success means for this product, now and long term.
Process: Practices that Scale
Introducing UX audits, parity workflows, and async rituals that embed design into everyday development.
Evaluating how design tooling connects to the lifecycle of the product.
Creating clear paths for review, sign-off, and iteration that allow focus while respecting timelines.
Industries
Field Services SaaS (GreenTech): cross-platform route and ticketing systems
Architecture & Construction: scheduling, site coordination, resource tracking
Location & Navigation: indoor maps, wayfinding, multilingual user flows
Worked across:
Startups: defining design from scratch, scaling shared systems
Enterprise settings: aligning design across distributed teams and layered platforms
MVP tool creation: rapidly scoping and designing tools that unlock workflow efficiency
Rather than a rigid framework, I practice adaptive leadership shaped by three principles:
My Leadership Lens
Clarity over Chaos
Mapping interaction flows and decision trees to clarify design intent, engineering handoffs, and product dependencies.
Aligning cross-platform experiences by building parity maps, platform-specific patterns, and design QA processes.
Applying the HEART framework to identify which UX metrics matter most to the initiative
Influence over Authority
Mentoring less-experienced designers to think holistically, from problem framing to prioritizing edge states.
Guiding initiatives like design-led t-shirt sizing, scoping exercises, and goal alignment with product peers.
Identifying project overlaps and proactively flagging resourcing conflicts across teams.
Systems over Silos
Aligning team efforts by looping in relevant product teams early and standardizing handoffs across time zones.
Integrating designs with various tools for user session tracking, in-product analytics, and behavioral data. This also includes leveraging feedback collection tools to gather continuous input directly from end users.
People: Coaching Without a Title
Supporting onboarding and progression by focusing on outcomes, not just output.
Helping designers define project goals, select appropriate UX metrics, and reflect their impact during critiques.
Framing work in relation to roadmap intent, business goals, and cross-functional coordination.
How I Lead Across Contexts
Product: UX Strategy and Design Thinking
Supporting problem definition exercises and ensuring the scope reflects real user pain points.
Promoting collaborative tools like t-shirt sizing and indecision matrixes to clarify scope and surface unknowns.
Driving discussions around what UX success means for this product, now and long term.
Process: Practices that Scale
Introducing UX audits, parity workflows, and async rituals that embed design into everyday development.
Evaluating how design tooling connects to the lifecycle of the product.
Creating clear paths for review, sign-off, and iteration that allow focus while respecting timelines.
Field Services SaaS (GreenTech): cross-platform route and ticketing systems
Architecture & Construction: scheduling, site coordination, resource tracking
Location & Navigation: indoor maps, wayfinding, multilingual user flows
Industries
Worked across:
Startups: defining design from scratch, scaling shared systems
Enterprise settings: aligning design across distributed teams and layered platforms
MVP tool creation: rapidly scoping and designing tools that unlock workflow efficiency